“When everyone zigs, zag” by Ricardo

As you can already sense in this quote by Stephen Anderson, which Ricardo used as the opening thought, this talk was about originality. Think about different ways to create a different blog, such as playing with the camera perspective, using an interesting “writing voice”, and adding various types of media to the pages.

He also explained that we are getting assessed not for the look, but for the content. We need to create a story—even if it means we’re “faking it” with arranged and not-so-truthful photographs.

Oh, well. Kind of interesting, plenty of space for imagination…

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