The majority of work done by Joe Cruz is immediately recognisable—black & white photographs with neon-coloured oil pastels lines and marks. Sometime it’s a rabbit, sometimes a random vintage picture, and sometimes a celebrity. He designed a number of album covers for current artists, and worked with some big brand names.
Yes, I know this was a lot of images, but I really do like his work…
During his talk he gave some great advice, such as:
- after the studies, join a studio to keep the creative juices flowing and meet like-minded people
- keep working on your own projects even if no commercial work is coming in
- Twitter and Instagram are great for finding visual type of jobs (by putting your work up there and contacting relevant companies)
- send personal emails to specific companies, rather than generic “spammy” ones to everyone
- don’t do free internships!
- send work to design websites and blogs in order to be selected by them
- aim high and believe in yourself
- be disciplined
I find his work really inspirational, and his talk helpful. I got a few good ideas out of it, which I will follow when I catch up with all the compulsory uni work…