After some time of working out the name of my studio, I eventually came up with “Teal & Dot Studio”. It’s short and cute, has my favourite colour and ampersand in it (also my favourite). If only temporarily, this is name represents my work for now.
When it comes to creating the logo/self-identity signature, my process started some time ago while spending a day in a letterpress studio (read about it here). I printed a few arrangements of the name, in a couple of colours. I found the technicality of the actual letterpress to be limiting (especially as I was running out of time), but I knew that I will be able to do something with it in a Photoshop.
Today I got around to modifying the files digitally, and eventually ended up with a little round stamp of my studio’s name. I found it quite difficult to carve the tiny letters into the soft lino block, but at the end it looks pretty decent. My studio is kind of free-flowing and hands-on style of studio, so the less-than-perfect stamp compliments it well.
I experimented with different colours of ink pads and lino inks to try and match my colour palette (hot pink of my blog—another favourite), but I found that none of them quite matched it. Eventually I decided to try other resources (markers and Prismacolor pencils), and found that one of the pencils matches the blog colour very well. Therefore I’ve added a dot next to the stamp, which looks cute and goes well with the name. By the way, although the name of the studio is “teal”, I went for a hot pink (for now), because I feel that it creates a moment of surprise—why it’s not teal…? …and I like that. It’s original.
In the end I’ve created a personalised labelling system for all the work (a cut-out card with a stamp), a colour palette, and a business card. I’m quite pleased with them.
More self-identity will surely follow in near future.