Yes, I know, that’s a catchy headline. However, that was actually the case when we came to see him as part of our “studio culture week”. He really let us into his mind process and work progress.
Having just graduated from English Literature, he found himself feeling like doesn’t want to read another book for a long time. Struggling to earn his living (doing jobs unrelated to his expertise) he kept his life-long hobby of drawing alive, doodling every day. One of the side jobs that he used to do was organising music events, for which he needed posters. Trying not to spend money on hiring professionals, he started creating posters by himself. In time, the posters turned into record covers, which again turned into more work. Eventually he found himself getting plenty of commissions within the music industry.
Recently, however, he started working on a music-unrelated project—branding for a coffee roasters based in Dubai. He has met the company directors here in East London, and exchanges all the communication over the internet.
He has showed us the initial sketches, work in progress, and final product/logo. I found his talk very informative and helpful, especially the fact that we got to see the “less-than-perfect” versions of his work.
His favourite software is Photoshop, although he also uses Illustrator if he absolutely has to. Apparently he tries to stay away from it as much as possible, because in his own words, “working in a more analogue way can make you think differently”. With the background in screen printing, lino printing, and many other traditional working methods, he wants to keep this authenticity and avoid becoming too digital. I totally relate to his words, as I feel that keeping some “handwork” within our designs/illustrations makes them feel more human—an important aspect of today’s digital culture.
Goodbye Hackney Wick!