“Logos, logos, logos”

In this class we were supposed to experiment and vibe in order to generate a logo.

The initial sketches.
The initial sketches.
Development.
Development.

I’ve already created a woman carrying a basket with baobab fruit on her head, which I planned to use as the visual part of the logo, but I’ve decided to keep experimenting and see if anything else comes out of it.

Here are the new sketches, mainly focusing on marrying the text with an illustration:

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Out of the above, I chose some icons which I thought had potencial:

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Eventually (based on feedback and own preference) I’ve decided to use the woman carrying a basket, combined with a heavy text as a logo. However, I found this to be a valuable experience, which will help me to generate logotype and/or logos in the future.

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