After arriving to my first intern session, and finding out that the tutor is not turning up due to an illness, I decided to pop into the Whitechapel gallery to contribute to our brief for the Design Competition module.
The reason behind going to an exhibition was to observe the visual material available, as well as the way the pieces are displayed, installed and positioned. We are also supposed to notice the colours, materials, and the general theme of the exhibition. Were they successful at communicating it to the viewers?
The gallery had an exhibition on that was interesting and controversial. The Guerrilla Girls, formed in the NY City in 1985, are a group of anonymous female artists and writers, fighting for gender and racial equality within the art world.
They use graphic campaigns to express their point of view, and have been gaining more and more popularity over the years.
To hide their identity, they have been wearing gorilla masks.
Arriving at the gallery, I took the steps up to get to the room. In front of it, there was a TV viewing a looping documentary about the Guerilla Girls’ work. It was captivating, and expressed the essence of their work very well.
By the entry door, you could also find an explanation about the exhibition, which I have sadly deleted by accident.
The content in the room, on the other side, focused more on the details. There were facts and statistics of all the individual galleries’ responses, very honest and revealing. They actually had all the galleries that refused to cooperate and provide their equality information positioned on the floor, with a large sign stating ‘feel free to walk on the galleries that didn’t respond’.
The colour scheme was red and yellow, and grey, signifying the acuteness of the issue. There was a large 3D installation across the room, with a short summary of what the exhibition is about.