When it comes to the visual side of branding, I get really excited and want to do it all. In this case, I’d love to create hand illustrations, rather than just use photos of the food. There are three options that have my interest: wild and messy watercolour, cool and quirky collage, and simple and raw/textured lino printing. I will start with the watercolour, as I feel that its wildness expresses the wildness of farmers market very well. The only problem will be the execution—I’m not a watercolour artist—but I’ll try to give it a go anyway.
My next task is to produce a tagline that will be communicated to the customers through a number of channels.
After doing a lot of research, it was time to get some work down. The first thing to do is to create a mood board expressing the feel and vibration of the brand. This has become one of my favourite parts.
The other day I’ve decided to visit a gallery exhibition and observe its details in order to document them for the design competition brief, so I headed to my favourite gallery called Stolen Space. It is located at the beginning of the Brick Lane, just a few minutes from my uni.
Today I went to visit a street near me which has a weekly Sunday Artisan Market running on it. Although it wasn’t Sunday today, I’ve noticed that there a number of shops which maintain this market feel throughout the week.
After deciding that I want to follow the rustic route with the Amazon Fresh branding, I had a good look around what is already there regarding the artisan markets, places and products.
Today’s session was very interesting. We had Alistair Hall taking us through the current visual branding of all the areas of the London Met, The Cass, and the HotHouse.