‘Amazon Fresh—Eat 17 research example’

Today I went to visit a street near me which has a weekly Sunday Artisan Market running on it. Although it wasn’t Sunday today, I’ve noticed that there a number of shops which maintain this market feel throughout the week.

The one that I chose to document stands out because its similarity with Amazon Fresh. It has a large selection of market produce such as fruit and veg, bakery, fresh meats and cheeses; but also healthy, organic, and speciality products. It supplies the household products at the same time—many of them eco-friendly. The branding is similar to the usual market types of branding.

A mixture of specialized and commonly seen products.

The branding of the actual shop—Eat 17—is rather simple and non-artisan in my opinion.

I will now go through the research that I’ve done and see how I can create something new and fresh for Amazon Fresh.


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