After doing some research on the illustration fairs and festival events, the next stop was looking into the branding of festivals in general. I specifically looked for natural-looking posters, as well as anything else that would give me ideas and inspiration.
I chose these first two posters because of their natural elements—the nature image on the first one, and the texture and muted colours on the second one.
Here is a selection of other events, each with a caption explaining the reason why it’s here:
After looking through the examples above, and many more, I’ve decided to go either of these two routes:
- a photograph of a park nature (probably close-up), with some buildings/blocks behind it, symbolising the reality of a city-based festival
- or a photograph (of a park crown perhaps), with a blurred background and only the logo/text being well-defined.
Also, I’ve decided texture in the branding, as it is a very important aspect of illustration, and in this case it also enhances the link with nature/trees.