‘Amazon Fresh final pieces’

After much experimentation I’ve settled down in simplified versions of my illustrations. The ‘splashy part’ didn’t quite work when applied to the final banner designs, and so I’ve cleaned it out in Photoshop and only left the colour on the inside.

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‘Amazon Fresh—illustration research and approach’

When it comes to the visual side of branding, I get really excited and want to do it all. In this case, I’d love to create hand illustrations, rather than just use photos of the food. There are three options that have my interest: wild and messy watercolour, cool and quirky collage, and simple and raw/textured lino printing. I will start with the watercolour, as I feel that its wildness expresses the wildness of farmers market very well. The only problem will be the execution—I’m not a watercolour artist—but I’ll try to give it a go anyway.

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