After much experimentation I’ve settled down in simplified versions of my illustrations. The ‘splashy part’ didn’t quite work when applied to the final banner designs, and so I’ve cleaned it out in Photoshop and only left the colour on the inside.
When the scans were done, I could experiment further without losing the original work in case it went wrong.
After realizing that the watercolour approach is not really working, or perhaps that my watercolour skills are not sufficient, I’ve moved on to another technique—lino printing. This is one of my favourites, one that I plan to explore further once my studies are over.
After a fair amount of experimenting with the execution of this brief, and settling down on a colourful combination of a lino print and watercolour (will be posted soon), I’ve realized that I need to create a connection between my arty delivery and the concept of Amazon Fresh.
When it comes to the visual side of branding, I get really excited and want to do it all. In this case, I’d love to create hand illustrations, rather than just use photos of the food. There are three options that have my interest: wild and messy watercolour, cool and quirky collage, and simple and raw/textured lino printing. I will start with the watercolour, as I feel that its wildness expresses the wildness of farmers market very well. The only problem will be the execution—I’m not a watercolour artist—but I’ll try to give it a go anyway.
My next task is to produce a tagline that will be communicated to the customers through a number of channels.
After doing a lot of research, it was time to get some work down. The first thing to do is to create a mood board expressing the feel and vibration of the brand. This has become one of my favourite parts.