After designing the banner, business cards and packaging, I was only satisfied with the latter two. Therefore, I embarked on a task of creating some digital application of the branding.
The day has come. Our projects were (hopefully) ready for the client presentation, and I was the very first one to go.
Another way to apply the brand identity is business cards. Mine have been finished on a watercolour paper, and handed to the clients.
One of the real life applications for the smoothies brand Bui was a banner.
Today we were lucky enough to spend some time on the JKR Agency in Camden, which has been going for some twenty-six years. It’s a pretty large company, employing over a hundred people.
Today we went to the Camden Market to get some brand inspiration. The idea was to check signs, banners, logos, and any other promotion applications.
Sara has a thing for type, which she manages to put across really well when speaking about it. She has given us this lecture once before, but hearing it again is definitely not a wasted time.