Now that I had all the pieces designed, it was time to apply them to a real setting (digitally).
Once I had the simpler designs in place, I moved on to the infographics. I’ve already blogged about my research into this area, and posted a number of them that I really liked. In general, my favourite style was worn-out, textured, and looking like a real old book. I like the humanness of it, and tend to stay away from work that looks too digital.
Having worked out the general visual language for this project during designing the bags and the cup, it was now only a question of applying these to the other applications.
Once I had my logo, I was able to move on to creating the simpler 3D elements required for this project—a paper bag and paper cup. The following digital designs will be printed on to real products (as soon as my ink arrives in the post).
During my letterpress session I’ve decided to mirror the cafe’s name vertically, and tried a number of prints in different colours. Later on, I’ve cleaned it all up in Photoshop, and for the purpose of a stronger impact and simplicity I’ve stuck to the colour black.
Now that I had the name of the yoga cafe, it was time to create a signage.
Following the feedback of the class I’ve decided to let go of the ‘asana’ (physical) side of yoga, and instead focus solely on its powerful philosophy—often overlooked in the Western world.