Once I had my typefaces, I could start exploring the colour and the details of the logo.
When it comes to choosing typography, I am not an expert yet, and it takes experimentation to make it work.
After doing the initial research on illustration fairs and music and other types of festivals, I’ve moved on to creating the moodboard.
After doing some research on the illustration fairs and festival events, the next stop was looking into the branding of festivals in general. I specifically looked for natural-looking posters, as well as anything else that would give me ideas and inspiration.
Originally from Adelaide, Australia, Anthony has proved to be a great big personality. Very casual, he made us all engaged from the beginning.
The other day I went to an exhibition in order to start looking into the 3D space, which is the basis of our last brief—the FMP.
When it comes to the visual side of branding, I get really excited and want to do it all. In this case, I’d love to create hand illustrations, rather than just use photos of the food. There are three options that have my interest: wild and messy watercolour, cool and quirky collage, and simple and raw/textured lino printing. I will start with the watercolour, as I feel that its wildness expresses the wildness of farmers market very well. The only problem will be the execution—I’m not a watercolour artist—but I’ll try to give it a go anyway.