On Tuesday there was a typography class with Kim, and those of us who signed up enjoyed a day of learning about and working with type.
Now that I had the name of the yoga cafe, it was time to create a signage.
Sara has a thing for type, which she manages to put across really well when speaking about it. She has given us this lecture once before, but hearing it again is definitely not a wasted time.
In this class Ricardo has directed our attention to how brands present themselves through the imagery. We looked for photography, layouts, texture, composition, colour, and other aspects of images in the output of a few companies that we chose. We worked in groups, divided by the briefs that we working on.